COMPETITIVE FORCES

It is important to analyze the competitive forces because in this way a company can develop and implement strategies to avoid the forces of the competence in the market.

An important part of the external audit is to consider the following:

The advantages
Weaknesses
Opportunities
Capabilities

Of rivals firms and to get all this information from other companies the companyshould start looking for information on websites newspapers magazines employees and others about the rivals.

The information is based on the external audit therefore enough information should be obtained on all areas to have an excellent external audit and to combat external forces.

After having all the possible information about other companies, the firm shoyld do the following:

Evaluate the information
Prioritize information

Having all this information from competitors in our industry is important because like this the firm can develop strategies to reach the success, information is essential in the formulation of strategy and thus arrive at success.

The direct competition in the beauty industry is:

I love Tokio Couture
D Norberto peluquería
La Peluquería
Marco Antonio Peluquería
Hair mansion Peluquería

Obtaining information about these companies our firm can develop strategies to beat the competition of rivals and like this our firm can survive in the market, one of the advantages of our company is the focus and innovation that we have within our company and this factor is key formulation of strategies the company and like this we can survive.

Our business strategies will be the followings:

Innovation
Information
Gathering competitors to survive
Make a difference through customer care and customer satisfaction
Implement innovative ideas in the market and in our our company to attract more customers

In this way we can compete with our rivals and overcome them to be pioneers in the beauty industry and considering guidelines of the external audit we can achive this.