Research and development 

 

Research and development is the stage when company’s search for what customers want and need and develop their business around their needs. In this research we have to search of what, where and why we are going to develop that and how the company is going to do it and how is going to be different from the competence.

 

In case of our hair dresser for enter to the market we as the manager table we have to do an intensive research and development where we search how our business is going to be different from other hair dressers for kids. So first of all we research about external aspects and how is competence performing in the market and then me construct our own organization structure and applying strengths of the competence and developing our own.

 

First of all in our research we found that kids are one of the most difficult costumers, we want to make the most comfortable environment for them, so we want to implement technology such as video games, and entertainment for the kids, so they feel that we are working for them, that they are the most important customers for us. We have to invest some money in R&D so we can bring the best experience and service, for example we have to have a good information system such as computer system where all our information goes and we can improve during the time.