The RBV establish that managing internal resources is more important for the organization that the external factors, because of the changing preferences of the costumers, the evolving technologies, external y focused orientation doesn’t provide a secure formulation for long term strategy. The firms resources and capabilities are much more stable which offers more durable basis for strategy.

For a resource to be valuable, these must be rare, hard to imitate, not easily substitutable

 

Resources of a Company

 

      1. Physical resourses

• Plant and equipment

• Location

• Technology

• Raw Materials

• Machines

• Human resourses

• Employees

• Knowledge

• Skills

• Habilities

      3. Organizational Resourses

• Firm structure

• Planning processes

• Information systems

• Trademarks

 

Resources that we consider most valuable in our organization considering competitors are our employees and their skills, our structure and our planning processes. Our organizational structure and human resources is valuable and is different to competitors because it allows us to entertain our costumers, which are children, so they have a pleasant experience, that they will not probably get in the same way in a regular hair saloon, or in other kids hair saloon, which in most of them employees only worry about stocking their location with chairs with colors and hang childish stuff to the walls, such factors are not as relevant to entertain children.

 

Our planning process is valuable because it allows us to come up with different strategies always focused on 1) entertain children so they are not bored and scared of this sometimes tedious experiences for them and 2)appeal and accomplish fashionable haircuts and treatments for children and teens, an approach that an adult hair employee may not understand effectively

 

Location is a valuable resource as well,  our business operates in 119 Street with Carrera 15, it is an attractive place for our business and our costumers feel comfortable and nice.